![That’s The Spirit!](https://images.squarespace-cdn.com/content/v1/632f5067ac92b40b3fc8c94d/1707919038260-3KLV8BDZVHTDSX316VSG/Rolls-Royce-Spectre-EV-Parked-Gear.jpg)
That’s The Spirit!
We love attention to detail, that’s why the word is in our company name. We also love hearing about situations where paying attention to detail has a positive impact on the overall outcome of an initiative. Which is why the story of Rolls-Royce redesigning their Spirit of Ecstasy for their Spectre EV caught our eye…
![Why d-tail ♥ IKEA](https://images.squarespace-cdn.com/content/v1/632f5067ac92b40b3fc8c94d/1707932435154-YPZP5DSMO9VS5ZIPOIBH/UNP-IKEA-39722-Greenwich001.jpg)
Why d-tail ♥ IKEA
When mentioning to friends about starting a furniture company, the immediate response more often than not was “you mean like IKEA?”. That consistent reaction alone is testament to the amazing presence that IKEA (pronounced “ee-kay-uh”) have in the furniture market. If the furniture market wasn’t so expansive, one could envisage IKEA becoming synonymous with the word ‘furniture’ - just as Hoover is to vacuum cleaner and Google is to search engine.